Expert translation services for market research

English surveys often not only cater to English-speaking audiences but also form the foundation for translations into various other markets. Therefore, the English version must be flawless, concise, and clear to prevent ambiguity and misunderstandings, ultimately ensuring consistent results across different markets.

When used across multiple English-speaking regions, adjustments may also be required to address cultural and linguistic differences. This editing process involves reviewing local references and terminology to ensure they are in tune with the target audience.

To encourage respondents to complete surveys, it’s crucial that they fully understand the questions.

Translating surveys into respondents’ native languages allows them to engage more effectively, which can reduce dropout rates and ensure the content resonates with each target audience.

Expert translation services can identify ambiguities in the source language to deliver precise translations that produce more relevant responses. They also provide valuable advice, helping you streamline the translation process and enhance the overall quality of your surveys.

Since survey respondents are human and often unpredictable, it’s difficult to anticipate the variety of answers you’ll receive.

Our skilled linguists expertly interpret responses, cutting through typos, slang, random text, and industry-specific terminology to uncover the core meaning.

In consumer (B2C) surveys, open-ended questions may elicit irrelevant responses as respondents hurry through to obtain their rewards. In technical (B2B) or medical surveys, open-ended questions are likely to include acronyms and jargon that require careful decoding by knowledgeable linguists.

Our linguists are experienced not only in deciphering verbatim responses but also in the specific subject areas being surveyed, ensuring accurate and meaningful translations.